Contact Info

Peter Merian-Weg 12

Phone: +41 61 965 11 11


patient marketing

e-book: Online Marketing for Dental Practices (Straumann® Patient Pro)

By | 2017-08-17T08:29:44+00:00 July 25th, 2016|Practice & Lab Building, Trends|

In a world that is changing at a fast pace, not all dental practices have the resources, time, or knowledge to deal with the topics of Online Marketing. With Straumann Straumann® Patient Pro, Straumann offers dedicated patient marketing and practice building services to its customers. If you are interested in an introduction to this topic, sign up for [...]

How to use ReTargeting for your dental practice to win new patients

By | 2017-08-17T08:29:48+00:00 May 9th, 2016|Practice & Lab Building|

Have you heard about ReTargeting yet and what it can do for your dental practice? About 95% of your website visitors may leave your website without taking any action at all. Wouldn't it be great to be able to send those people specific ads to lure them back on your website to book an appointment? Yes, [...]

24 statistics and figures on how social media has impacted the health care industry

By | 2016-04-28T20:32:26+00:00 April 19th, 2016|Practice & Lab Building, Trends|

What is the impact of social media for the health care industry? In a generation that is more likely to go online to ask and answer general health questions before consulting a doctor, what role does social media play in this process? This article by Brian Honigman on provides some meaningful statistics and [...]

Do you have your dental practice’s Name-Adress-Phone (NAP) right for google maps?

By | 2017-08-17T08:29:53+00:00 January 20th, 2016|Practice & Lab Building|

Almost 50% of patients seeking a dental implant treatment go online at some point in their decision making process [1]. It is essential that you can grab their attention during their patient journey. Therefore online search engines are a key element. Unfortunately the online world is ever evolving and it is hard to keep up; especially if your core competence is treating [...]

Keyword research in dentistry for SEO

By | 2017-10-09T13:33:05+00:00 November 4th, 2015|Practice & Lab Building|

The following article is a guest post by our friends @zerodonto about how to do keyword research right in order to boost the SEO of your dental practice's website to acquire new patients. Designing content is one of the first steps for those who want to build a communication channel [...]

The state of the art of patient information: Straumann® Patient Education App for iPad, new version released

By | 2017-08-17T08:29:55+00:00 October 12th, 2015|News, Practice & Lab Building|

Do you find it difficult to explain to your patients the advantages of implant-borne solutions in an appropriate way? Would you like to have high-end animations at hand to illustrate different treatment options? Provide your patients with the information they need, easily via email? If so, then we have the right tool [...]

Gerhard F. Riegl: Know how patients think and feel

By | 2017-08-17T08:30:00+00:00 July 1st, 2015|Practice & Lab Building, Trends|

Nowadays, people's attitudes are changing even faster than dental treatment options. The first lapse in judgement dental experts traditionally make when dealing with their patients is that they already know everything about the target group since they work with them on a day-to-day basis. Long-term research provides a picture of important trends over [...]

Advise your patients, convince them and win them over

By | 2017-08-17T08:30:02+00:00 May 19th, 2015|Practice & Lab Building|

Our new patient marketing concept aims to provide you with active support when you address, inform and advise existing and potential patients with a modern marketing mixture and using popular channels of information. One of the ideas behind this is that totally satisfied patients will automatically express favorable opinions about implants and your services [...]