Almost 50% of patients seeking a dental implant treatment go online at some point in their decision making process [1]. It is essential that you can grab their attention during their patient journey. Therefore online search engines are a key element. Unfortunately the online world is ever evolving and it is hard to keep up; especially if your core competence is treating patients and you have very limited time to invest into marketing. But don’t worry; this short article helps to shed light on how to maintain your NAP for Google Maps.


Local listings

Create your business listing to ensure that patients searching for local dental practices find yours. Make sure that your listings are well branded, up to date, include your names, address and phone number (NAP), opening hours, and link back to your blog and website.

Some listings allow your clients to express their opinions about your business with ratings and reviews. Don’t be afraid but proactively ask your patients to rate you. Make it easy for them by providing a direct link to the review section or even dedicate a tablet device in your practice’s waiting room. Engage your satisfied patients to become on- or offline word-of-mouth ambassadors for your practices’ excellent services.

Google My Business

This is most likely your most important listing. Google offers a unified platform to manage all your Google related listings on It connects you directly with patients, whether they’re looking for you on Search, Maps or Google+. Don’t miss this opportunity!

I found a very useful article about “Acceptable Google Maps NAP Abbreviations and Variations” in case you are struggling with your address formatting.

And finally make sure to stay up to date on the fast moving digital marketing world of dentistry and subscribe to STARGET for free.


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a. Ipsos Mori (2011), Psychographics of Patients (US, DE), Straumann proprietary data
b. Institute Riegl (2011), Survey Patient Satisfaction (CH, DE, FR, IT, ES)