March 21-25 2017: More than ever before, Straumann will surprise dentistry at the International Dental Show in Cologne, Germany, by presenting a horn of plenty of innovations, product novelties and services that will shake up the market. Virtual Reality worlds plus a breathtaking show during IDS will rock you to the core. Visit our IDS campaign websites for more information and be there when Straumann raises the roof of the Cologne exhibition hall!

Hands in the air for Virtual Reality & Live Rock sessions! Let yourself be  transported to a world of Virtual Reality, with surprising perspectives on groundbreaking innovations. Put on the VR glasses and experience an unparalleled video and audio experience combining information, science and virtual reality. Then let yourself be entertained by live rock sessions and the classic Straumann booth party – every evening during IDS! ids2017.straumann.com

Who will be the winner of the Straumann® Rock Guitar? This extraordinary piece of art has been handbuilt by one of the most talented guitar makers with original Straumann® parts. Who has submitted the most impressive performance and gained the hearts of the audience? On Friday, March 24 at 17:00 you will find out when we officially hand over the guitar to the winner! onstage.straumann.com